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Renting an email list can be done in a variety of ways. However, they all fall into two basic categories. The first involves buying an email list. The second involves renting an email list. Let's look at both of these options closely.Buying and using an email list is one of the most popular methods of renting an email list. Email lists, also known as opt-in lists, are great to have when you want to target a specific audience and spend time concentrating your marketing efforts to a specific group. Email list rental is very different from buying email lists. When you buy a list, you basically take control of the email addresses that you choose and then have the authority to use them as much as you like. However, email list renting is for a one-time campaign.So why would someone rent an email list? For many internet marketers, Facebook is the best place to advertise. Many marketers see Facebook as being more effective than other forms of advertising, such as Google AdWords, because it is not costly. It can bring in large amounts of traffic relatively inexpensively, so it makes sense for internet marketers to consider using Facebook as their main website. FrescoData could get started with a Facebook page in just a few hours.One thing that you need to keep in mind when you rent an email list from a service such as Rentacoder is that if you do not hear from your customers in a reasonable amount of time, you may want to consider canceling the campaign. This is because, with the volume of emails that you are dealing with, it could easily take several days before you hear back from potential customers. When this happens, you could lose a lot of money or subscribers.There are two different options that you can choose when it comes to renting a list: buying and renting. Buying business contact leads is generally considered to be more effective because it gives you the opportunity to choose your recipients. By buying, you can choose to send emails only to your own list or to any recipients that have chosen to subscribe to your list. This way, you know beforehand whether they really want your product or services. However, it also costs quite a lot of money.On the other hand, renting seems to be more effective and cheaper. With renting, you only pay for the number of subscribers that you would like to rent. The cost for renting is less than buying. With this option, you could get unlimited subscribers. However, it will cost you every time you send a message to a subscriber.A good way to know how many subscribers will be interested in the product or service you are offering is to hire a reputation management company. Reputation managers will take care of everything that you need to do to build your business. They can rent lists and create newsletters for you, as well as handle all the distribution. You will just have to pay the broker a reasonable fee for the services that they will provide.In the end, both buying and renting seem to be very effective list building strategies. However, you may want to consider using one method or the other depending on the situation. It would also be helpful to check if your potential customers have already expressed their interest in your products and services. This way, you will be able to know if renting or buying will be more beneficial. So, next time you start list building, make sure to do the right thing.